SEO for Schools
SEO helps your school’s website rank higher in search results, making it easier for parents and students to find you. Optimising content, improving site structure, and increasing visibility in key areas are all strategies that help schools stand out and thrive in a competitive online space.
School Jotter offers SEO services for schools, from content optimisation to backlink acquisition and technical SEO audits.
Technical SEO
We optimise your website’s structure to improve speed, functionality, and search engine visibility, ensuring smooth operation for users and search engines.
On Page Optimimisation
From keyword-rich content to meta tags and image optimisation, we fine-tune every part of your website to boost search rankings and provide a better user experience.
Local SEO
We enhance your local search presence by targeting keywords relevant to your area, helping parents and students nearby find your school easily.
SEO Audits
Our in-depth SEO audits identify your website’s technical or content-related issues, ensuring it’s fully optimised for better search rankings and user experience.
Content Creation
We create engaging, SEO-friendly content that resonates with your audience, improves your search visibility, and attracts prospective families.
Backlink Acquisition
Our team helps you build quality backlinks from trusted websites, improving your domain authority and boosting your site’s credibility in search engine results.
School Website Design
We design responsive, SEO-optimised websites that offer a seamless experience across all devices, ensuring your school stands out and performs well online.
SEO Strategy
We develop a tailored SEO strategy based on your school’s goals, combining technical improvements, content optimisation, and local targeting to drive traffic and improve rankings.
Get a free SEO health check today!
Since 2003, we’ve been working with thousands of schools around the world to develop the best school websites, mobile apps and online educational software.
The benefits of SEO for Schools
More Parents Finding Your School
SEO helps your school website show up when parents search for local education options. Appearing higher in search results will increase the chances of parents discovering your school and considering it for their children.
A Better Online Experience
Good SEO improves your website’s layout, speed, and mobile-friendliness, making it easier for parents and students to find the necessary information. A smooth, well-organised site helps build trust and encourages families to explore more about your school.
Increased Enrolments
When your school is easy to find online and offers a great website experience, more parents are likely to contact you and arrange visits. Over time, this leads to more inquiries and, ultimately, higher enrollment numbers.
Long-Term Investment
SEO is a long-lasting strategy that keeps working for your school. Unlike paid ads, once your website is optimised, it brings in new traffic without constant spending, making it a cost-effective way to stay competitive online.
Learn about SEO for Schools
7 Digital Marketing Strategies for Multi-Academy Trust Websites
Digital marketing is essential in today’s educational landscape, transforming how multi-academy trusts communicate and engage with their audiences. As more […]
How You Can Improve Your MATS Online Presence With Organic SEO?
In an increasingly digital world, Multi Academy Trusts (MATs) face a unique set of challenges. From attracting prospective students to […]
SEO For School Websites — Is It Important?
If you manage a school website, by now you will be aware of the importance of Search Engine Optimization (SEO). […]
SEO is key for schools because it helps your website appear higher in search engine results. This makes it easier for parents and students to find you online. The better your SEO, the more visibility you get, leading to more interest and trust from potential families.
The main strategies for school SEO include:
- Optimising your content with the right keywords.
- Improving your site’s layout for easier navigation.
- Making sure it works well on mobile devices.
- Focusing on local SEO to reach nearby families.
- Ensuring your school’s website has no technical SEO errors & follows Google’s best practise.
SEO takes time; it can take a few months before you see big changes. But if you stay consistent, your school will see more traffic, interest, and better search rankings over time.
SEO can help with school admissions by making your website easier to find. When your school is more visible online, it leads to more interest, school visits, and applications from parents and students.
