Go Where Your Target Audience Can Be Found

It used to be easy to find your target audience. You could put an ad in the newspaper or a giant billboard up for all to see. Or all you need to do is advertise in the right magazines.

Today reaching your target audience is a bit more difficult. They are spread all over the internet on a variety of social media platforms or they may not be there at all. But if you are looking to increase your school’s enrollment then you need to incorporate social media marketing in your school web design.

What is The Role of Social Media in Enhancing School Web Design?

One of the most important roles social media has when incorporated into your school web design is that it fosters engagement. Your students and their parents can feel part of the school through this strategy.

Another important role is that adding social media to your mobile-friendly school website design is that information is easier to share. Students can pass along vital school information to their friends a lot faster and easier.

It makes for a better user experience and allows everyone connected to the school to know what is going on. Plus, the school can showcase its products, schedules, and activities, as well as make communication better between teachers and parents.

Incorporating social media in your school website design is helping the school go where its target audience spends most of its time. That makes communication run smoother and people get the information they need before it is too late.

Social Media’s Impact on School Web Design

The biggest impact social media has on a school’s website design is that it filters out extraneous information and helps you define your school and its brand a lot more coherently.

The social media platforms help you develop a voice for both the website and your social media accounts. The two are not necessarily the same. Plus, social media usually has its own set of goals created by the school.

These goals may differ slightly or vastly from the goals you have for your regular website. This extra set of goals helps you define your school in much easier-to-understand terms.

In addition to that, the social media impact means that your regular website should be mobile-ready. Most people access websites through their mobile phones and being social media-ready means you have taken care of two birds with one stone.

Social Media Boosts Enrollment via School Web Platforms

This is a positive result that should be expected. When you design your website to go where your target audience spends its time, then chances are you will increase enrollment.

Social media participation says a lot about your school to your target audience and gets them interested in what your school is all about. With over 57 million social media users in the UK alone, you have a large audience to reach.

Going where your audience is the premium strategy for any school that wants to increase enrollment and be seen as a successful academic institution. What helps accomplish this goal is that your social media marketing can be more targeted.

It also provides key information for those people searching for information on a specific school. This type of marketing has been described as similar to a shop window open to the street.

People get a glimpse of what your school is all about and when interested they can enter and explore

Social Media Integration in Modern School Web Design

This is not something that can be done overnight. First, you have to make sure your website design is aligned with your social media marketing strategy. The next step is to make sure your website design is fast and responsive.

Mobile phone and social media users are very quick on the draw and can bounce off your slow-moving website very quickly. The third step for proper social media integration is to have your website design including social media icons and share buttons.

The fourth step is as important as the first three but maybe slightly more important at the same time. When integrating social media into your modern school website design you still need riveting content to hold their attention.

This content needs to be entertaining as well as shareable or it may not capture the interest of your website’s visitors. Don’t forget to track the performance of your website design.

Staying Current with Social Media in School Web Strategies

This means that you have to stay current with popular trends, be able to see what new trends are developing and know when to switch from older trends to newer ones.

The trends that are being suggested currently are:

– use posts and X to broadcast updates and alerts

– use live streaming for lectures and discussions

– use Instagram for digital storytelling

– and more options

Staying current means watching what social media trend becomes popular and which ones have lost favour with your target audience. Then adapt to the changing landscape.

Also, you should have social media icons on your web pages so your target audience can easily access those accounts and see what you are doing on those platforms.

The reason you use social media outlets like YouTube is that if you are not telling your story, someone else is and the information may not be accurate or flattering to your school.

Some Additional Words

When you are ready to incorporate your school website design with social media accounts, contact our company. This is what we do. Our company is dedicated to upgrading and enhancing school website designs.

We do the hard work for you and can help you create a great social media marketing plan that should reach your target audience. This is not that hard to accomplish when you have our experts working with you to create a great social media marketing strategy.

There’s no doubt that the COVID-19 pandemic, and resulting guidance from the Department for Education, has continued to effect the way our schools are able to run now and will do so moving forwards.
When it comes to working with our school customers, we want to help you stay on top of what’s happening in as many ways as possible, so as well as ensuring you have regular contact from our team direct, whether that’s by email or phone call, we’ve also continued to create some great and informative new episodes of the School Jotter Podcast. Here’s an overview of some of the latest episodes, available on Google Podcasts and on Spotify.

New Coronavirus Act 2020

Sean talks with Sharon and Lawrence about the new Coronavirus Act 2020 and about how schools need to ensure education continues.

Parents Evenings

Sean talks to Arthur and Lawrence about how schools can handle parents evenings in the current social climate.

Remote Education in Local Lockdowns

We examine different approaches to remote education during recent local lockdowns. We explore the use of video, learning platforms and the use of off-line work packages.
There are many more episodes of the School Jotter Podcast available, if you’d like to find out more about any of the topics covered or you’d like to suggest a topic yourself, please do contact us.

Supporting wellbeing through meaningful communication during lockdown is important for all schools, and plays a vital role in MAT’s strategies for coping during lockdown. Gov.uk posted a case study on the 5th of may outlining how schools can stay in contact during lockdown. This outlines effective communication strategies that schools are using to maintain contact to support students wellbeing in both primary and secondary academies in trusts (read full article). 
The article highlights how the use of calls and consistent text messages are helping schools to continue to support student wellbeing. This highlights the reliance of some schools on text message systems, which are designed for regular use – and get very expensive when used to message large numbers of students daily. Online messaging systems with unlimited messaging, such as the School Jotter app messages add on, allow the schools to have the freedom to send persistent messages without worrying about high cost message packages.
On top of the cost of texting, privacy issues may arise with increased communication. With teachers and safeguarding staff working at home, making calls to vulnerable students could easily compromise the personal data of staff. To overcome this, School Jotter is adding a calls function to the mobile app, facilitating video or voice calls between staff and students. This is integrated with your schools MIS, so there is no unnecessary data sharing.

Alongside this, the School Jotter Mobile App lets schools share news updates, notices and newsletters through push notifications. This is a great way to share information with parents, getting messages directly to their phones.
Until the end of July, we are offering our online spellings software for free to any school who purchases the School Jotter Mobile app with messaging and calls, and the first 5 orders will gain free access to our internal communications platform, Watch and Learn, which is perfect for inter-school communication in a trust during lockdown.
Get in touch here to find out more

We were excited to interview our newest Marketing Intern, Wiktoria from Keighley’s Holy Family Catholic School. Although she has been with us for a short amount of time, we have had a blast getting to know her!
Wiktoria is an incredibly fast learner and has impressed us with her ability in completing tasks quickly and efficiently. She helped us publish content on our blog and organise an event that some of the biggest companies in Leeds will attend tomorrow. She is also learning how to build school websites with School Jotter.
We got a chance to interview Wiktoria, and are excited to introduce her to our readers!

Tell us something fun about you.
Hi, my name is Wiktoria Plata, I am 14 years old and I come from Poland. I live in Keighley with my younger sister and my parents. I am in Year 10 and go to Holy Family Catholic School.

What do you hope to learn by the end of the internship?

By the end of this internship, I hope to learn how Webanywhere works with and helps schools through education websites and apps.

What is your favourite thing to do outside of school?

Outside of school, I like to meet up with friends and do something interesting.

Where do you see yourself in 5 years?

In 5 years, I see myself at university studying a degree that will help me get a well-paid and helpful job.

What would be your ideal job?

My ideal job would be to do something that hopefully helps people.

What is your favourite book and why?

My favourite books are written by Michael Morpurgo, because his books are always adventurous and usually have a meaning behind them.

What kind of music do you like and who is your favourite artist and why?

I like listening to pop and sometimes some country music. My favourite artist is Sia because of the way she sings and writes her songs.

Listen to our podcast on Bett Show’s survey of 1,000 teachers.

 

Jotter Blogs enables you to create multiple different blogs. A blog is like a folder or container. Within each blog you can have multiple posts, which are like individual diary entries. You can create as many blogs as you like, and post as many entries as you like.
For example, you might have a blog called Class page and inside that blog add posts about what you’ve done in class. You might have another blog called School events and then post things that have happened at school in there.

As soon as blogging is switched on for students, they will all be able to create their own blogs and posts, which everyone else in the school can see and comment on.
The word blog is the bringing together of two words, web and log. A blog started out as being the work of a single person recording information about themselves or their interests, sort of an online diary. With web 2.0 technologies allowed the blogs readers to post comments and thus start a conversation about a post, making blogging a way to engage with like minded people and interactive, rather than the reader having just a passive role.
Today blogs are used to collaborate, collect information in one place whilst brainstorming and reach out to others that share your interests.
Blogs have now made it into the classroom and have become a useful tool in many ways. Firstly as a communication tool and a way of recording events and more recently as a way to encourage collaboration, engage boys and improve literacy skills. In your blog you can encourage peer support, everyone taking an active role, whether as a teacher or a learner and hopefully both!
Blog posts can be made up of text, images and links to websites and files.

Jotter Mobile just got even better with the release of v1.8, which will roll out across all apps by May 5th.
After lots of market research our developers have created the features you most requested, and we hope you will benefit from this free update.                     
Here are some of the changes you can expect to see:

Custom apps:

• Custom sections in the navigation structure. Each custom link consists of a name, icon and an URL. You can define up to three custom sections.
• Reordering and disabling of sections in the drawer menu and the dashboard tray. These are edited from the Mobile Centre module.

All apps:

• Notification badges on sections within the app. These show that new content has been added but not read by the user.
• New expanding dashboard tray option. This can be configured at the delivery stage or can be added with PCR.

If you would like more information about v1.8 or Jotter Mobile please call 0800 862 0492 or fill out our short contact form.

In 2007 we launched the original School Jotter website system. Since day one we have received praise for how the system makes it easy for teachers to manage their school’s website. In 2012 we released School Jotter 2, which further tailored the system to the needs of our thousands of customers.

Introducing 2.5

Our latest product innovation, School Jotter 2.5, expands on this by pairing our class leading website system with a range of eLearning software, which empowers schools to bridge the gap with parents, governors, and students.

Modules

With School Jotter 2.5, our platform now includes extra modules which ease communication, such as a Surveys module to gain feedback (perhaps for a parental survey) and a Blogs module which headteachers and other staff can use to engage parents with day to day school life.

According to The Joseph Rowntree report, engaging students and parents with a child’s learning is one of the key influencers on student attainment. Using the School Jotter 2.5 eLearning software, such as Jotter ePortfolios, students can showcase their work, and this can be shown to parents, while teachers can give online feedback.

Amazing Value

Our new School Jotter 2.5 offering represents great value, as it saves money compared with buying the equivalent products separately. With unlimited users, storage and training, upgrade to School Jotter 2.5 TODAY and your school can save £500 on the recommended retail price. Please call use for more information.

As a retired primary teacher I find it unsurprising that numerous studies show a gender gap where girls are significantly outperforming boys in literacy. One of the latest studies, commissioned by Save the Children, has found that the female advantage is established even before they step foot in the classroom. Understanding the Gender Gap in Literacy and Language Development was undertaken by researchers from Bristol University’s Graduate School of Education. Apparently in the 2014/15 school year, one in four boys were behind in language at age five and started Reception without being able to follow simple instructions or speak a full sentence. The report also states that for those children who start school behind, few will catch up.

Factors
While the gap appears to exist for all socio-economic groups, it was wider for those children eligible for free school lunches. Whereas the overall ratio was 25% of boy starters unable to answer simple “how” and “why” questions compared to 14% of girls, this escalated to 35% and 23% for lower income families. Several of the schools where I taught had ‘breakfast clubs’ before school, run by volunteers. It was a sad fact that this club was bursting at the seams. Whether this was simply due to poor time management by parents or because of economic factors, cereal and toast were gobbled up greedily. Once the children’s blood sugar levels rose, behaviour improved and they stayed on task longer. But where gender difference is concerned, evidence from the Save the Children study couldn’t definitively point to biological, developmental or social causes. An earlier study in 2008 by the Institute of Education (part of the Millennium Cohort Study) found that for both sexes attainment was better for children with two working parents, particularly if they held qualifications. Pupils in stepfamilies or with one parent had lower achievement.
Department for Education
The DfE produced a report in 2009 entitled Gender and Education – Mythbusters Addressing Gender and Achievement: Myths and Realities where they tended to refute most of the gender gap findings, however the evidence spoke for itself when it came to girls attaining higher in English. At key stage two, the gap is considerably wider for writing than reading but this is hardly news to me, as I repeatedly felt like I was hitting my head against a brick wall trying to get boys to write. The DfE say that increased provision has been made for Early Years practitioners to try and redress the gender gap but is it too little, too late?
Solutions
I recall an old study that maintained girls were better communicators because female babies tended to be carried facing inwards, whereas boys faced outwards. Facing inwards allowed babies to see their parents’ faces and be spoken to directly. They would learn to read facial expressions and understand nuance more quickly than if carried outwards. Somewhat controversially, the Save the Children study advocates treating boys more like girls. Girls tend to be sung to and have nursery rhymes recited to them. The researchers want to boys to experience this in equal measures, as well as having storybooks read to them and being given rewards for good performance. More creative activities such as painting and drawing are also seen as a way to help with cognitive development. But is it fair to lay all the blame at parents’ feet for the gender gap in attainment? Schools need to build a trusting relationship with parents and carers, working with them to promote the importance of one-on-one activities at home. Pupils need to be taught the value of being self-reliant and independent learners, which will raise self-esteem.
Role Models
There are relatively few male Early Years practitioners in UK schools. It’s more typical for men to teach at secondary level, with a view to obtaining headships. With so many single parent families where dad is seldom seen, a positive male role model is vital. In my last primary school they had no less than four male teachers out of 12, one of whom was in Early Years. This state school had some of the best behaviour I’d experienced and the male teachers certainly contributed to that. They provided a different caring style and allowed children to see a more natural gender mix, representative of society. Surely the DfE should do more to recruit male teachers into primary and particularly Early Years.
Methods of Delivery
There is little doubt that even the youngest pupils relate to technology, as it can be exciting and varied. In my KS1 class, while girls would often grab a book and sit in the reading corner, the boys competed for the two computers where they could play games, albeit with an educational objective. More provision should be made at Foundation Stage for pupils to have access to a virtual learning environment. Lower achievers could work through specially designed modules to help them catch up with language skills. As many schools may not have the funds to provide sufficient portable devices to use, a BYOD (bring your own device) policy could be introduced, so that pupils could bring in a tablet or smartphone from home. If boys are more reluctant to read and write, interactive storyboards and gamification could provide the catalyst needed to spark their interest. The beauty of BOYD is that any elearning content can be easily accessed at home as well as at school, hopefully encouraging parents to get more invested in their children’s education.