The world of videography is changing rapidly with the introduction of affordable drones in the market. Their ability to carry HD cameras and fly over inaccessible areas makes them ideal for capturing amazing photos and videos. Total drone unit sales climbed to 2.2 million worldwide in 2017, and revenue surged 36% to $4.5 billion, according to research firm Gartner.
You have probably seen websites that already use drone footage on their homepage. This is becoming a trend now with more and more website owners being able to afford such unique and stunning graphics.
The most obvious advantage of a homepage with drone footage is that it grabs people’s attention. If you are a school looking to attract parents with your website there’s nothing you could add to your page that is more attractive than showing video footage of your school facilities and students playing, exercising or studying.

Adding Drone Footage to your Homepage

Drone footage is extremely customizable. If you use a school website provider that has their own drone, you have the opportunity to incorporate exactly the kind of footage you need for your school. You can tailor the material you get to your school’s brand, or your school website provider can do this for you.
If you are planning to purchase a drone for your school to create videos, you will need to get a drone licence from a CAA approved provider.

How to tell a story with your drone footage

Using drone footage is an ideal way to tell a unique story about your school. As you probably know stories usually follow the simple structure of: beginning – middle – end. Try and think of this structure in terms of daily school life. What do parents look for in a primary school? You should use this insight and respond to them with the right video shots. This will help you tell a story that parents can empathise with. It is the emotion within these stories that will resonate with the school community.

Examples of school websites using drone footage

St Margaret Ward Catholic Primary and Hawksworth Primary School are two of the first schools in the UK to use drone footage for their homepages. Webanywhere created the two websites using the leading school website builder, School Jotter.

As a result, the two websites attract more visitors and make the school community proud.
With a School Jotter website, it is easy to embed drone footage to your homepage without knowing how to code. School Jotter is known to be one of the easiest website builders to use and this is why more than 4,000 schools in the UK have School Jotter websites and mobile apps.

Webanywhere can help you create quality aerial footage of your school in the UK. We are known for our creativity, technical skills, and experience. Check out an example of a school website we recently created using drone footage and please feel free to contact us to discuss your next project. We look forward to hearing from you!

A recent study has found that the vast majority of school and education websites do a poor job of protecting their browsers security and privacy.
Whether it’s tracking tools used by advertising partners and companies, with little disclosure of such usage…Or lack of support in secure browsing for site visitors.
Put simply, all school websites must ensure that they invest in optimum security for the safety of their traffic, their staff, and their students.
But how do you ensure the safety of data, students, staff and potential parents of new students as they visit and share sensitive information on your website?

School websites must use HTTPS protocol as default

Simply put, HTTPS stands for ‘Hyper Text Transfer Protocol Secure’. The ‘S’ in this is very important as it guarantees the encryption of any data that is shared on your website.
If your website just uses the inferior HTTP protocol, third parties can track pages that your school website user views and the information sent online. These third parties can then inject malware and revise the content of the website pages being viewed. This could be particularly dangerous in the hands of a hacker or an internet troll.

School websites must keep software up to date

Ensuring that you keep all software up to date is crucial in keeping your school website secure. This software includes the server operating system and also any CMS or forum software that is used on your site. Hackers can work their way into your website and cause trouble through outdated software.
Your web hosting company should take care of your operating system security updates.

Don’t divulge too much in error messages

When you display an error message on your website, be very careful how much actual information that you give away. Don’t provide full exception details as they can make complex attacks on your website easier for the wrong people. Keep detailed errors in your server logs, giving website users just the information that they need.

Don’t underestimate passwords

It’s very important to use strong passwords for both your server and website admin areas. It’s equally as important to ask your web users to ensure that their passwords are strong. This will help them to protect the security of their accounts.
All strong passwords should use a minimum of eight characters, including an uppercase letter and a number or symbol.
If somebody hacks into the school website and attempts to steal your passwords, the use of hashed passwords could help to limit any damage, as these are impossible to decrypt.

Be cautious of file uploads

If you allow users to upload files to your website, it can be a big website security risk, even if it’s simply to change their avatar. The risk is that any file uploaded however innocent it may look, could contain a script that when executed on your server completely opens up your website.
If you have a file upload form then you need to treat all files with a great level of suspicion. If you are allowing users to upload images, you cannot rely on the file extension or the mime type to verify that the file is an image as these can easily be faked.
Even opening the file and reading the header, or using functions to check the image size are not full proof. Most images formats allow storing a comment section which could contain PHP code that could be executed by the server.

Choose the appropriate storage environment for your school website

This can make a huge difference in keeping your information secure and private. Many companies use cloud or web-based hosting to keep data physically safe when it’s off their website. Make sure that you choose a storage provider that has a valid SSL certificate. Also, check their terms of service so that you know exactly what security measures they take when storing your data.

Consider purchasing access to a reputable Virtual Private Network (VPN)

VPN’s can prevent snooping-based attacks along with other transmission-related intrusions and theft of valuable data. VPNs work by encrypting the channel through which your data is sent and received, and can offer protection towards your identity and credentials from others with access to the network that you are using.
With data security challenges growing in 2018, choosing trustworthy storage companies, strengthening passwords, and implementing security policies for all end users and machines in your school or home, will keep your data safe from most attacks.
Definitely consider investing in a VPN for added security, and make use of encrypted storage and transmission protocols such as SSL (Secure Socket Layer)

Make sure your school website is password protected and manage your information with care and attention to encourage the safety of all shared data available.

When designing or redesigning a school website, there are a myriad of things to consider. One of which is how accessible and user friendly the site will be on mobile and tablet devices.
Put simply, with over 55% of websites loaded on mobile devices rather than desktops, all school websites really must be responsive.
These figures will only start to rise as mobile and tablet devices become cheaper and more accessible across the world. This, coupled with a decline in laptop and desktop sales in comparison to smaller devices, means responsive design isn’t really a choice, it’s a given.

What is Responsive Design?

Responsive Web Design (RWD) is the industry leading, optimal approach to web design in the modern world. Responsive websites are designed to give users the best possible experience across all modern computers, tablets, smartphones, and internet ready devices. Websites designed responsively should scroll, read, and navigate without resizing or panning. The websites are designed and built to fit and function effectively, offering the same user experience across all devices.
You need your school website to be simple, easy to update, and amazing across all devices. It would be a mistake to take mobile and tablet usage statistics for granted. Your prospective pupils and their parents are searching for schools on their phones… Right Now!

Why is Responsive Design a Must?

Mobile Usage is on the Rise…
In the last decade, mobile data traffic has increased 3000%, this is expected to increase by over 400% by 2021.
Think of the amount of times that you check your phone each day… How often do you use your phone to Google something or check on social media?
80% of internet user own a smartphone. There are more mobile users than desktop users. People have much shorter attention spans and will not give a website a second chance if it has a slow load time or will not display properly on their mobile device. Why should they? We live in a consumer savvy society in which people are used to online instant gratification thanks to technology.
On average, we spend three hours a day glued to our smartphones. A recent Huffington Post study showed that responsive websites saw a 37% increase in unique visitors and a 50% increase in time people spend on pages.

Responsive Design Creates a Positive User Experience

In an ideal world, you want your school website to be well designed, well received, and easy to navigate. You want people to remember your website and to return to it or recommend it to a friend.
Responsive design helps with your website functionality across devices, leaving users feeling refreshed, and happy with their experience.
Think about the last time you viewed a sub-standard website and the way that this made you feel about the business that it was representing almost instantly.

Responsive Design Improves SEO

Sure, it’s great to have a functional website that looks great and displays all the information relevant to your school.
However, it’s not so great if nobody can find your website!
Ranking highly across search engines is an important part of any schools marketing plan as they always want to be seen ahead of competitors within their catchment area.
As of 2015, Google decided to favour responsive design for their mobile search results. Which makes sense if you think about it… Why would they favour unresponsive websites that won’t resize and display the correct information on mobiles and tablets?
Families near your school will be using their mobile phones to search for terms such as:
‘Best private schools near me’
‘Best school in my area’
‘Local primary schools’
So, you want to be listed in the top searches for these terms, therefore, it’s crucial that your school has a responsive website.
It’s not just Google that are reprimanding non-responsive sites in their search results, Facebook also favour responsive sites when displaying search results.
You don’t want to make it hard for your target audience to find your school. It’s in every school’s best interest to do what they can to make their website excellent, responsive, and SEO optimized.

Have Your Website Prepared for the Future

One of the best things about investing in responsive design for your website is that it will fully adapt to devices of the future.
As more and more people purchase smart watches and access the internet through large televisions and interfaces, your website will fit to their screens.
RWD doesn’t adapt by the type of device that you are using, it adapts to resolution and screen size, think of it like water pouring into different vessels.

Social Media Increases Mobile Traffic

Social media contributes to over 33% of website traffic and more than 55% of social media consumption happens on mobile devices.
The majority of this traffic comes from apps or social media advertising… Therefore, if you are using social media to drive traffic to your website… The website must be responsive… Otherwise you’re sending people to a site that won’t work properly on their mobile devices.
What a waste of advertising revenue! What a way to make your school look backwards!
All of this must be considered seriously when you make the commitment to your school and your team by investing in a design or redesign of your existing school website.

A 2012 report published that there were over 24,000 schools educating 8.2 million pupils across the UK.
These schools were a mix of nursery schools, state-funded primary schools, state-funded secondary schools, special schools, pupil referral units and independent schools.
Of the thousands of state-funded and independent primary schools, there are only a select percentage that fall in the category of ‘outstanding websites’ as far as we’re concerned.
Web design creation and implementation is an art form, and educational institutions such as primary schools need to follow a set of distinct guidelines, when creating and maintaining a website for both parents and pupils to access and navigate.
There are several things that all of the top primary school websites in the UK must have in common.

A Personal and Welcoming Homepage

The homepage is the first thing that a parent or pupil will view as they are navigated from a search engine onto your school website.
It’s a shop window for prospective new parents to peruse as they weigh up what your primary school has to offer their child.
It’s got to entice, engage, invite, and inform viewers as they aim to get a feel for your school’s personality and what the school has to offer.
The homepage sets the tone for the entire school and acts as a doorway into the corridors and syllabus of your institution.
All homepages should include:

A personal introduction

This introduction should include a brief summary of the school, an overview of the schools’ location, and a friendly explanation of what to expect from the school website. All of this writing should be warm and inviting in tone. It’s not just children that have fear around going to school. Parents face the task of deciding their children’s future, so warmth and compassion can go a long way.

A message from the headteacher

Keep this message warm and consistent in tone with the rest of the homepage copy. This paragraph or two really sets the bar for the schools’ tone and personality so make sure it reflects it well, and makes people feel safe and welcome.

A guiding purpose

Visitors go to a school website with a purpose in mind. Therefore, it’s important for them to be able to access and find information with ease. Clear navigation and an uncluttered website, combined with instructional and educational copy, will ensure ease of access to all information.
83% of search query paths begin with an unbranded term, (such as best schools near me), your school’s homepage needs to easily answer five key questions right away to help searchers realise they are in the right place.
What does your school do?
What makes your school unique?>
How can I learn more?
Where can I find you?
Will I fit in?

Clear Cut Navigation

As mentioned above, clear navigation is paramount on all websites, especially school websites as they can hold a wealth of information on a wide range of topics.
Most school websites use an intuitive navigational system. This means that most visitors will find the information that they need, exactly where they expect to find it.
Intuitive navigation uses the following principles.

Simple/Concise Navigation Tabs

Try and keep the number of tabs available on the main navigation bar between five and seven. Visitors can become overwhelmed and confused when there appear to be too many options available. Crowded menus can also create confusion.

Sub Menus for Related Content

Grouping options together in drop-down menus beneath or alongside the navigation tabs is a great way of displaying information without overloading website users’ brains and causing confusion.

Internal Links

Hyperlinking text so that users can happily hop from one page to another to follow related content is a fantastic way to streamline the user journey and display relevant information easily.

Sensible Headings and Labels

Straightforward titles and headings make life a lot easier for people when trying to navigate through a website. If the link is to a lunch menu… Label it ‘Lunch Menu’… Make sure important information is easy to locate and access for all people.

Clearly Defined Links and Buttons

If something is clickable on your primary school website. Make sure that it stands out and that the link works. This is incredibly useful and really helps users find their way through your website with ease.

Content

Keep the content engaging and informative throughout the website.

Tone/Personality

Make sure your tone and personality are similar throughout your website and really reflect that of your staff and school in general.
Keep it upbeat and positive so that your visitors stick around. Use a conversational tone in order to entice further communication with the reader.

Documents and Valid Information

Make sure that you upload all documents and information that will help parents, governors, pupils, and prospective parents as they get involved with your school.
Think about all of your frequently asked questions and address these concerns directly in the appropriate areas of your website.

Additional Content

Try and include relevant blogs that highlight the excellent standards, work, and achievements of your school. You may also consider providing links to community initiatives that the school is involved in, or relevant news stories.
Make sure you include clear calls to action right across the board on your website.

Clear Layout and Design

Utilise Necessary Blank Space

A seasoned web designer recognises the effectiveness of blank space. Websites need to breathe…, Ample blank space helps with the flow of reading and de-clutters the screen leaving the design nice and easy on the eye, without disrupting the clarity of information available.

Good Quality Images and Responsive Design

The images that you include on your school website are going to sell your school, your staff, the learning environment, and the facilities available.
Make sure they are clear, high quality, and enticing for all website viewers. Make sure that they are streamlined with the overall design and colour scheme of the school. Above all, make sure they truly represent your school and the values that you hold as a melting pot of creativity and education.
Over 52% of website traffic comes from mobile phone and tablets. Your website has to be designed to load clearly and responsively across all devices. Failure to do this can be embarrassing for schools, and disappointing for users!

It is now a legal requirement for all Multi-Academy Trust schools in the UK to provide training providers access to pupils in years eight to thirteen.
In a push for awareness of non-academic routes of education, the ‘Baker Clause’ requires all schools to publish a policy statement on their website setting out their arrangements for provider access.
Introduced by former education secretary Lord Baker in May 2017, this law is an amendment to the ‘Technical and Further Education Act’.
The actual legal obligation for all trusts to publish a provider access statement came into action on January 2nd of this year, but has proven to be adopted slowly across the education industry.
Certain Multi Academy Trusts have been accused of resisting the promotion of non-vocational courses to their pupils, often preferring the promotion of more traditional educational subjects and academic courses.
However, Lord Baker has stressed the importance of fair access for all pupils as they reach important ‘transition points’ in their educational journeys. This is particularly relevant at the ages of 14, 16, and 18 years old when important academic decisions are being made, carving the pathways to further education or vocational careers.

What the statement should include:

The policy statement has to include procedures for accommodating access requests as well as details of the premises and facilities that will be provided.
Pupils and their parents need clear access to an online platform that will list all of the options available for pursuing vocational training courses and the providers of such courses. It should also list the facilities, transportation, and requirements needed for successful attendance and completion of such courses.

Multi-academy trusts fail to implement Baker clause

In a January article, Further Education Week published an article providing evidence that just two of the 10 largest multi-academy trusts in the UK had complied with the legal duty outlined in the Baker Clause.
By the end of January, of ten trusts investigated, only The Kennel Academies Trust and Delta Academies Trust had responded with a copy of their statements and proof that they had published them on their school websites.
Some Academies admitted to FEW that they had prepared a document to upload onto their websites, blaming time constraints and busy periods over Christmas for lack of publication. Others declined to comment when questioned as part of the FEW investigations.

Vocational qualifications to come under greater scrutiny

In 2014, Ofqual announced that it would remove accreditation and change the way vocational courses were regulated in order to improve quality across England and Northern Ireland.
This move was decided so that more openings would become available for a number of potential school leavers across the UK. With vocational courses focusing on design, delivery and awarding as opposed to entry requirements and accreditation.
Ongoing studies have claimed that future generations of school leavers should turn their backs on university education and opt for a more vocational pathway, preparing them for a trade as opposed to an academic degree.
In the UK, there has been a sharp rise in the projected number of medium and low skilled jobs, whilst across some industries there has been a decline in demand for university graduates across the board.
Another 2014 study claimed that two thirds of jobs created by 2022 will be in low or medium skilled occupations that do not demand a degree as a requirement.
This equates to more than 9 million school leavers, therefore the demand for vocational courses and access to such courses is expected to increase rapidly.
However, the most ‘in-demand’ occupation of the future will be linked to health and social care as rising numbers of school leavers are needed to care for the aging population in the UK.

DofE Statutory Guidelines

The Department of Education has stated that the reason the ‘Baker Clause’ has been pushed into UK law is that all pupil should have a clear idea of the range of routes into the workplace. This is so that each individual has the opportunity to make educated and informed decisions about their future, with confidence.
To enforce the ‘Baker Clause’ The DofE published statutory guidelines for schools across the UK on January 2nd 2018. These guidelines clearly stated that schools have to provide opportunities for technical education and apprenticeship providers to talk to pupils, and to publish a statement on their website.
In 2017 the Telegraph Education published the findings of a new report which claims that the number of degree apprentices in the UK is to increase by 650%.

Degree apprenticeships

Degree apprenticeships were introduced UK wide in 2015 and enable applicants to split their time between their universities to study, and the workplaces in industries in which they will eventually be employed. The cost of course fees are split between the Government and employers.
A range of employers of varying sizes are already partnering with universities across the UK to work with these degree apprenticeships.
Some of the brands involved include Mercedes-Benz, Nestle, IBM, Airbus, and Transport for London.
A Multi-Academy Trust (MAT) is a single entity established to undertake a strategic collaboration to improve and maintain high educational standards across a number of schools. A group of schools form a single MAT which has overarching responsibility for their governance.
It’s unclear how long it will take for all UK Multi-Academy trusts to obey the educational laws and publish a policy statement on their websites. However, it is a legal requirement and trusts could face penalties if they fail to comply with government set standards.

Our school e-learning specialists can help you create your policy fast. Get in touch with us today for further information.

Listen to our podcast on Bett Show’s survey of 1,000 teachers.

 

Listen to our short podcast explaining how schools should approach GDPR:

To someone running a school website, it’s not always clear which developments in the web you need to follow. Many websites are commercial projects and so what matters to them may not matter to you.
One of the most important developments in recent years is the growth of SSL certification. This raises two important questions for anyone running a school website:

• what is SSL? and
• do I need it for my school?

What is SSL Certification?

SSL stands for Secure Sockets Layer. It’s the name for the predecessor of Transport Layer Security (TLS), a system that lets computers communicate safely with each other. Though SSL is now redundant, the phrase “SSL certificate” still refers to a public key certificate, an important part of the TLS system.
An SSL certificate is a digital file associated with your website. It has two important effects.
Firstly, it provides evidence that this is the real version of your website and not an imposter using your name to gain people’s information.
Secondly, it is used to encrypt information your users put into the website. This means that, if someone intercepts the information, they will not be able to read it. Only you can decrypt the data and read the message. This is very important when making financial transactions or sharing private information.
You can tell if a website has an SSL certificate in three ways:

• Its address starts with https instead of http.
• Your browser may show a padlock next to the site’s address.
• Depending upon your browser, the browser bar may change colour to draw attention to the certification.

Why Does SSL Matter?

Whenever you use the internet, you are sharing packets of information. This might be something seemingly small, like a request for the contents of a website to be sent to your browser. It might be something more important, like details of a bank card. Every time you click on a link or fill in a form, you share a little bit of information and you get a bit back.
For websites without SSL certification, this information is not encoded. If someone intercepts it then they can read the information you have sent. The growth of wireless networks and mobile browsing has created more possibilities for interception than ever before.
SSL is important because it lets people use your website more safely. Those packets of information, however big or small, can’t be read if they are intercepted.
This has a lot of implications for a school website.

Peace of Mind

One important thing that SSL provides is peace of mind. Not everybody understands SSL or the importance of internet security, but most people have noticed the padlock symbol in the browsing bar. They know that it shows that a site is safer to use.
SSL certification gives reassurance to your site’s users. Internet savvy parents will recognise that you are security conscious and that your site is safe to use. Even those less informed about technology will recognise that familiar padlock logo.
Importantly, browsers sometimes flag up sites that don’t have SSL certification, with a glaring red symbol to show that the site is not secure. This can be alarming for users, whether or not they understand what SSL is. It may not be something you want associated with a school site.

Sharing Information

SSL lets you securely share information through your website. This lets you turn the site into an interactive experience, a valuable hub for communication and work.
With SSL certification, you can provide secure webforms for parents to send messages to the school, book events, and keep up on their children’s activities. You can provide online spaces such as e-portfolios for pupils to upload their work and network with their peers. Your website can become a central hub for learning.
You can also use a secure website to communicate with staff. Information and resources can be shared through a secure site.

Visibility

One of the reasons for a school to have a website is to increase its visibility, both in the local community and in the wider world.
Visibility on the web is increasingly dependent upon SSL certification. Google, the most popular search engine, gives higher search rankings to sites with SSL certification than to those without, as it steers its users towards safer sites. If you have SSL certification, your site will show up higher in the rankings and so be more visible to people surfing the web.

Setting an Example

Schools have to consider a factor that most other websites don’t – their role in educating both pupils and parents.
Schools set examples, whether good or bad. If pupils and parents regularly see a school website without SSL certification then they will get used to it. They are more likely to view unsecured websites as safe to use. After all, teachers are expected to know what they are doing, even in areas outside their expertise.
On the other hand, if the school website is certified then parents and pupils are more likely to treat this as the norm. They will ask questions if they see a website without signs of certification. This will make them safer in their use of the internet.

Does My School Website Need SSL?

SSL certification isn’t essential for a school website. It’s not yet the universal standard for legitimate websites.
But certification brings a lot of advantages. It lets you make your website more interactive for pupils, parents, and staff. It provides a sense of security for people using the site. And it supports the school’s role as an educator, setting an example in the safe use of information technology.
You might not need SSL certification to get your website up and running, but to create a modern site and set your school up for future success, it’s almost certainly worth the extra effort.

Your school website design is an important part of your school’s presence in the world. It’s a line of communication with parents, a way of celebrating your achievements, and a tool in attracting both pupils and staff. So how can you make the most out of the design?

Clear Navigation

It may not be glamorous, but the first thing you should think about is making your website easy to navigate. It affects the structure of the website, and so is fundamental to its design.
To do this, group pages together in a logical hierarchy that fits what people are used to seeing on the internet. Address, phone numbers, email, and a map to find the school should all come under “contact us”. Information about subjects can go together under “curriculum” or “what we teach”. Information about events should start with what’s coming next. A calendar with links to individual event pages can be a great way to tell people what’s going on.
Minimise how much effort it takes to find information. Whenever possible, visitors should be able to find the information they want within three clicks.

Accessibility

A few simple measures can make your website more accessible for a variety of users.
Use font colours that stand out well against the background. Black text on a background that’s white or pale is usually best. When making text stand out through different colours, avoid those that might be indistinguishable to the colour blind.
Use alt text for images. Make it describe what you want the picture to convey, as blind or partially sighted users will rely on this text.
Use clear, descriptive text for links, to help those using screen readers.
Some website providers, like School Jotter, include a translate option. If your school serves a diverse community then this can be a huge help by communicating with parents in their first language.

Use the Layout

Use the layout of each page to make it clearer and more accessible. For a page with lots of content, include jump links to each part at the top of the page, so that users with limited mobility can get down the page without much mouse use. Include drop down menus and links to break up text and provide extra options.
Because of the way people read, more information is absorbed from what’s at the top and left of each page. Focus the most important information here, to make sure that people see it.

Pick Your Font

The font you use can make a huge difference in how easy your website is to read. Avoid quirky choices like Comic Sans or old-fashioned ones like Times New Roman. The best fonts for online reading are sans serif fonts like Arial and Verdana, which are easy to read while looking elegant and modern.
Size matters. The best font size for online reading is 16px. You’ll also want to use other sizes for headers. With these, keep to the same font and to no more than three different sizes, to avoid mess and clutter.

Get Visual

Images are great for getting people’s attention and creating variety. You can use them to make pages more attractive and to draw readers to important parts of the page.
When using photos, take care in your choices. To keep them safe, children should not be identifiable from photos, so be careful with faces and don’t match them with names. Photos of eye-catching work can provide an interesting alternative.
Slideshows are another way of making the site more interesting. The movement they provide draws the eye, and they can show visitors a variety of images and text without taking up lots of screen space.
Bright colours create an emotional response and so can be good for drawing attention to important information. Use them sparingly so that they have more impact when they appear.

Use White Space

As you try to make the website more eye-catching, it can be tempting to fill it full of images and text. But too much can be overwhelming. Don’t be afraid to leave plenty of empty background space. Then, the text and images you provide will stand out better, and it will be easy to see what’s important.

Clear Writing

The content of your website is as important as the way it is presented, so think carefully about what you’re saying and how you say it.
Wherever possible, use plain English to make your message understandable. If you can choose between two words with the same meaning, pick the simpler one.
Break the text up into small paragraphs. It might feel odd as you write it, but simpler, shorter blocks of text are easier for a reader to take in. Where possible, limit paragraphs to around three sentences and don’t let those sentences run on.

Break it Down

Divide the writing up with headings and subheadings. Like small paragraphs, this makes the text less intimidating and easier to take in. It also makes it easier for users to navigate the page, skipping to the relevant heading to find what they want.

Keep it Relevant

It can be tempting to cram in a lot of information, just like it’s tempting to go overboard on the visuals. This might seem like a good way to tell people more, but in reality it’s often overwhelming.
To avoid this, think carefully about what the important part of your message is and how you can get it across. What do you want people to know after each page? How much extra is going to be interesting or useful?
If you want visitors to do something after reading a page, make this clear through a call to action. For example, a page about an upcoming school trip might end by suggesting that parents fill in the booking form, and then provide a link to the form.

Learn by Example

You don’t need to reinvent the wheel. Check out other schools’ websites and learn from what works for them. For some examples, check out our School Jotter website. There, you can also find out how School Jotter can help you make your own great website.

Today, there’s an app for almost everything.
Just by downloading an app, you can make certain aspects of your everyday life easier: it may help you plan your schedule, track your fitness, do your weekly shopping, keep up to date with your social media profiles, or countless other tasks.
The explosion of apps is just part of the ongoing reign of the mobile device. Smartphones and tablets (though primarily the former) are essential companions for millions of us, helping us get through our professional and personal lives. Businesses and organisations are consistently recommended to invest in mobile advertising, and to ensure their websites are optimised to be mobile-friendly.
Your school can benefit from embracing the mobile market too, across both your website and an app – but why do you need both?

The Benefits of a Mobile Website

Mobile websites are basically similar to any other site: they revolve around connected HTML pages, incorporating numerous features and media.
However, what makes a mobile website different from those we tend to explore on our computers is that they are designed for smaller screens and touch-screen interaction. Google’s search algorithm now gives greater prominence to websites which are mobile-friendly, and this is only going to increase in years to come.
Mobile websites can present any form of media, just as standard domains do: images, video, text, animations, and submission forms can all be incorporated into your mobile website. Whereas accessing websites on mobile phones may have led to clumsy, monochromatic visuals once upon a time, you can now expect the same performance as you would on a high-end PC.
Mobile websites are immediately available, unlike apps which need to be downloaded. Why does this matter? Well, for example, let’s say you send an email to parents inviting them to check important resources on your site, and include a link to the relevant pages.
Parents will then be able to click the link and go directly to the information they need to see; if they do this on their mobile phone or tablet (as many of them will, especially if on the move or if they have no desktop computer at home), your mobile website will present the key information in a clear, accessible way.
If the same resources were available only via your app, parents would then either have to go to the effort of downloading it before they could access it. Alternatively, they may prefer to contact your school to get the details – taking more time out of their busy day.
Another reason your mobile website is an essential complement to an app is that they are compatible across multiple devices. Your app may only be available on, say, Android and iOS, meaning parents with a Windows phone would be unable to use it, but they would be able to reach your mobile website with no trouble.
Mobile websites have broader reach, too, as not every parent, grandparent, or guardian will feel comfortable downloading an app; they may even not understand how to. You need to ensure your online presence is as accessible to everyone as possible.
With all this in mind, it’s easy to think a mobile website alone is enough, but apps are equally important.

The Benefits of a Mobile App

Your school should invest in setting up an app for various reasons. First and foremost, mobile apps enable you to send push notifications or alerts to parents and other key users; these allow you to keep them informed of details either instead of, or alongside, emails and letters.

These notifications can be used for less-important information or to remind them of upcoming events. Notifications can either be clicked on to go to the relevant page of the app, or cleared from the screen if they are irrelevant. These are much less hassle for the recipient than a letter or phone call.
Another key difference between apps and mobile websites is that the former can be used offline. Not all functions of the app may be accessible without an internet connection, but others will be: parents and guardians can check on school calendars, reports, and more whilst offline.
A school app may also include maps of your grounds, the location of upcoming sports events, and destinations for field trips. Parents can even explore what homework has been set, take part in surveys, and more. Mobile apps do consume storage space on users’ mobile devices, so it’s vital to keep them down to a manageable size; if your school app demands too much storage space, parents may be reluctant to download it.
Your app typically requires more time and attention to manage than a mobile website, but giving your students’ parents a portal to your school they can carry with them at all times is an effective way to build bonds.
Mobile apps typically require access to certain functions in a user’s phone, such as finding their location, accessing contacts, and others. You need to make them aware of this before they download the app.
Offering an app also demonstrates that your school is on the cutting edge and able to meet the demands of modern life. If you want to give parents and guardians access to complex data on your school – such as Ofsted reports, visual information through graphs and charts – an app can process this a little more efficiently than a mobile website.
You can include certain features across both mobile sites and apps, of course. Communication options, such as email submission forms and click-to-call buttons, may be integrated into both with minimal effort; these provide users with a choice of contact methods in the palm of their hand, without having to dial a number, drop into the school, or even worry about typing email addresses properly.

The Bottom Line

Optimising your website for mobile devices and releasing an app will empower your school to build stronger relationships with parents and guardians, catering to all types of mobile device and preferences. Those who would rather download an app than navigate their phone’s browser will be satisfied, while anyone reluctant to add your school’s app to their device can just hop online instead.
Both school mobile websites and mobile apps allow you to customise their look and feel, reinforcing your institution’s ‘brand’ with your school’s colours and logo. Putting your school at the forefront of mobile technology is key to to maximize engagement and build strong bonds for years to come.