Since the pandemic, visits to schools for prospective families have been minimized. These might continue again in the future, but there may still be many people who are wary of visiting lots of schools in their local area.
Rather than visiting schools, families are now deciding on the potential school for their child: predominantly online. It’s no surprise that your website has to do the heavy lifting when it comes to communicating the value of your school.
Photographs and videography are the first impressions a school can make on its potential suitability for families and students.
Visuals are hard-wired into our brains as humans. People are 55% more likely to remember information when it is paired with the related image. Research shows we process images 60,000 times faster than text. What do you think of first when I say “Tesla”, not its features but the car itself (or in the same cases, I made you remember Elon Musk!)
If you want to make a strong first impression and create a deeper emotional impact; hiring a professional photographer is a necessity.
You have to accept the fact that your school is a brand which attracts the right families. Photography and videography can assist in getting your message out to them!
We spend a lot of money creating quality education for students, meet-ups, and professional training for teachers and mentors. Why do we overlook to showcase the value we contribute to the lives of our students?
Here are three important reasons to quit wasting your time and opt for professional photography and videography right away!
- Photography showcases authenticity
We know the Friday drawing classes are for creativity and fun. And, students love each bit of it. A trained photographer, like a trained teacher, will do their best to get that message across. They will help you capture the natural spirit of the school and facilities. Moreover, a photographer who is used to working with kids, has the right skills to make them feel comfortable and at ease.
It’s a great way to show prospective families how much students and teachers love their time together. Instead of telling them in three long paragraphs about the quality of life you provide for your students, it would be more effective if they could see it in a one-minute video!
- It easily demonstrate your values
Photographs and videos not only “showcase” the activities students and teachers are doing, but they will also demonstrate how happy students “feel” while doing those activities.
It will help you capture their excitement, as well as the bond they have with their teachers or classmates. This simple image will demonstrate the ambience of your school!
Pro-tip: Most photographers avoid shooting on special occasions. Doing a shoot on teacher’s day, for example, would not be the best choice. Since it will not help them capture students their true selves.
- Photographs will help you tell the story of your school
When you think about your own school, What is the first thing you remember? The classroom, the building right? Because places hold history.
Every school and campus is different and has a unique story to tell. Whether your school has that one wall painted in blue or its culture is centered around history or modern art. What makes it stand out?
Photography and videography will evoke the personality of the school. This a low key method of demonstrating how the faculty and students are part of this unique environment. It will always remain part of their personal history.
Pro-Tip (part 2): Photographs are not only a vital aspect of your website, but they also play a role in your branding. Documents, newsletters, invitations, and school events should all have the same brand consistency.
We’ve learned the value of professional photography. Now, the next step is to find the right photographer for the job.
And, let’s be honest, this could be quite a bit of a task. Finding a talented photographer that can accurately capture the soul of your institution, meet your deadlines, and stay inside your budget is no easy task!
You can go through 1000 portfolios and spend your valuable time figuring out the right photographer. Or you can ask our experts at School Jotter!
Being an educational organization and having designed and delivered over 6,500 school websites to our customers, we are committed to find the best fit for your school.
Reach out to us today for your school’s brighter future tomorrow!
